Canon at The Digital Show 2013

OBJECTIVE Our agency was engaged to develop the commercial exhibition for Canon Australia at The Digital Show. I was tasked to lead the Art Direction and the Design of the commercial exhibition. We needed to incorporate Canons proposition as an allrounder from image capture to image production at both the exhibition, as well as a Canons first event magazine.

SOLUTION As the Art Director of the whole activation I was responsible translating their ‘No One Sees It Like You’ proposition into a brand experience and managing the execution of the concept across a team of 2 designers.Which meant as “Canon Guru” seeing the creative through to the end included: concept development, segmenting products, supervising freelancers, curating photography and graphic design of all branding.

DELIVERABLES

- Experiential Infrastructure

- Exhibition Design - Photo curation

- Product campaign collateral

- Product display

- Magazine Design