Flight Club Social Entertainment Design



OBJECTIVE Flight Club is a beautiful award-winning bar with a unique darts / digital game experience with several multi-player games, that asked me to roll out their brand collateral within every business channel and help launching new venues: from venue experience, internal engagement to digital UX and social media and print.


SOLUTION I was responsible for implementing a brand consistency in an organised manner that would make the brand scalable for their growing franchise business and clear for both the studio team and remote franchise teams.



BRAND DIRECTION DELIVERABLES

- Brand Channel styleguides

- Product and Game UX Design - Scalable Brand Operation tools - B2B Strategy & engagement comms


DIGITAL DELIVERABLES - Customer journey strategy & design

- Website and Digital platform designs

- Digital & Affiliate branding & campaigns - Marketing / Social Media campaigns & Filters - Game / FB interface & Staff screen Design

- Pre-, During & Post Event communications



GAMING IMPLEMENTATION

- Game screens interface design

- Digital tools and Training/Set up toolkits

- Customer User tool communications

- Recruitment channel design


PRODUCT & INTERIOR DESIGN - Integrated Experiential design

- Scenic & interior feature design

SOCIAL MEDIA TOOL DESIGN - Design for new shareable summary of your FLIGHT CLUB STORIES’

- Camera footage and engaging teamplayer game data capture journey

- Post-event Microsite & in-app platform design




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