Storytelling experience of the digital media evolution

OBJECTIVE At DesignScene I was engaged to art directing an interactive experiential story telling piece of a rather ground breaking product launch a media planning tool at Advertising Week New York 2019.

For this, the client wanted to educate the participants on the history of advertising and take them from the 50s to the next step in the market: showcasing how tomorrows targeted advertising will look. SOLUTION This challenge required a real strong story telling approach to winning the hearts of internal stakeholders, creative team to develop a coherent visual language across the experience and of course engage the audience to participate from start to finish and be wowed by the virtual adventure.

DELIVERABLES - Experiential script writing - Guest Journey development - Spatial design and tech support - Video briefing and art direction - Game interface design - Brand ambassador costume design