DHL X Formula E X RWC

OBJECTIVES While at Bright Partnerships I was engaged to develop multiple brand activations at various Tiers for DHLs Partnerships with Formula E, Rugby World Cup, Manchester United, Cirque du Soleil and New York Fashion Week.

SOLUTION For their Formula E Tournament activation I designed a multi-lingual interactive space to fit the E-solutions narrative within DHL logistics. This included an Augmented Reality App and an interactive E-bike energy race. For the Rugby World Cup this required a multi-tiered stadium activation with social media engagement to drive Rugby Fans to participate with DHL exciting challenges during the World Cup season.

DELIVERABLES - Experiential Design - Video Content Design - Social Media Collateral - Product Microsites - Print collateral - Stadium Branding - VIP Hospitality Design