A Canons first event photography magazine

OBJECTIVE Our agency was engaged to develop the commercial exhibition for Canon Australia at The Digital Show. I was tasked to lead the Art Direction and the Design of the commercial exhibition. We needed to incorporate Canons proposition as an allrounder from image capture to image production at both the exhibition, as well as a Canons first event magazine.

SOLUTION For the Australian proposition of Canon, ‘No One Sees It Like You’, I translated the narrative into framing layout magazine concept providing mini guidelines in rapid time to than allowing freelance resource to run with it, while I supported the creative through to completion.

DELIVERABLES

- Concept and presentation

- Project guideline - Template design

- Magazine design

- Information graphics